Twinsbet Arena expands partner portfolio with Amusnet Lounge launch

Vilnius’ largest events venue, Twinsbet Arena, has expanded its partner portfolio with a new agreement signed with international software company Amusnet. Under the partnership, one of the arena’s exclusive hospitality spaces will now carry the partner’s name – “Amusnet Lounge” – with branding prominently visible to all event attendees.

According to Aneta Lauciuvienė, Head of Sales at the arena, the agreement marks a new chapter for the venue.

“The former Premium Lounge club will now operate as the ‘Amusnet Lounge’. Guests attending any event who purchase tickets in this club sector will enjoy additional benefits, including a dedicated entrance, complimentary cloakroom service, access to a unique hospitality space, premium snacks and beverages, and some of the best sightlines in the arena,” Lauciuvienė said.

Operating for a decade, Amusnet develops and deploys high-performance digital products and technology solutions. The company’s solutions are active in more than 30 countries worldwide. Its strategic focus on software quality, expansion, and long-term technological development has positioned Amusnet as a trusted partner within the international digital entertainment ecosystem.

For its part, Twinsbet Arena positions itself as a multifunctional platform where partnerships extend well beyond contractual obligations or logo placement.

“The arena is a living organism. We maintain continuous dialogue with our partners, and cooperation does not end with signatures on a contract. Partners have a wide range of privileges and value-creation opportunities within the venue. In addition to public concerts, we host private events and conferences. We offer multiple spaces where partners organize business meetings, test the basketball court, and activate other tailored experiences,” Lauciuvienė emphasized.

The new partnership also signals the arena’s consistent efforts to strengthen ties with international businesses. Brand integration into premium public venues is becoming an increasingly important component of modern sports and entertainment infrastructure.

Opened on October 30, 2004, Twinsbet Arena became Lithuania’s first large-scale events arena, sparking a transformation in the country’s entertainment landscape. Over two decades—and two name changes—the venue remains the only privately owned arena in Lithuania, hosting approximately 100 events annually.